By Mozelle Roach
Widow of Jesse E. Roach, Founder
"In 1945 Jesse and I were living in Austin, Texas. He was practicing law and we had an
Insurance Agency writing insurance on long haul trucks. On one of Jesse's trips to Fort Worth
to represent some truckers before a Texas Railroad commission hearing he drove out by the
Stock Yards and was amazed by the number of trucks coming into Fort Worth. He came home
with the idea that we should have a branch office for our Insurance Agency in Fort Worth. He
had noticed a vacant lot on North Main Street that he thought would be the ideal spot. We later
bought this lot and constructed a building on it. Then in 1946 we decided to move our main
insurance office to Fort Worth and use the Austin office as a branch office. We moved and
bought a new home near TCU in Fort Worth.
In 1947 Jesse made a trip to Higgins, Texas to call on one of our insurance customers who
owned a fleet of trucks and a small café. This man had remarked to Jesse that he had always wanted
a cafe in Fort Worth and when he was told that we had one half of a building empty next to our
insurance agency office he was interested. He came down to see the building the next day and
leased it for a cafe. He had only had the cafe open for a month or two when a tornado hit his
home town of Higgins and nearly blew the town away. The man felt like he could not repair the
damage to his property in Higgins and run his new café at the same time. We felt sorry for the
man and canceled his lease and bought his equipment.
We first were going to lease out the restaurant but later decided to close it down and make it
larger and run it ourselves. From the beginning Jesse liked the restaurant business. He quit
practicing law and left the running of the insurance business to me and devoted all of his time to
the restaurant. It seemed as if every few days he was remodeling something or adding something
to improve the business. We had a carpenter that worked full time for us for many years that did
nothing but build or change things in the restaurant. We built a barbecue pit and hired a good
barbecue cook and started selling lots of barbecue. We then decided to turn the restaurant into
a Steak House instead of it being another cafe. We traveled all over the country until we found
several places that could supply us with aged, corn-fed, heavy-beef. We had the steaks flown
in once or twice a week and built a large cold storage locker for them in the basement. In the dinning
rooms we built broilers with glass display cases in front so that the customers could pick out their
steaks and see them cooked over charcoal.
Business started getting better and better so we bought the lots next door and added another
room and built party rooms in the basement.
Since 1947 we have owned and operated four other restaurants, The Farmer's Daughter, Inc.
Fort Worth, Texas; Cattlemen's Steak House, Inc., Live Oak, Dallas, Texas; Cattlemen's
Restaurant, Inc., Preston Center, Dallas, Texas; Cattlemen's Cafe, Inc., Arlington, Texas; but I
believe our favorite was the Cattlemen's in Fort Worth, Texas "
POSTSCRIPT:
Jesse E. Roach passed away Feb. 14, 1988. Mozelle Roach operated the restaurant, as absentee
owner until June 8, 1994 at which time a group of experienced international restaurateurs
purchased the assets and business of the Cattlemen's Steak House Inc. Renaming it
Cattlemen's Fort Worth Steak House Inc.®
Improvements were planned following the acquisition in 3 phases:
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PHASE I:
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Re-establishing the high quality of food and service. Recent restaurant
reviews confirm this phase is well established and continuing. Additionally a
steak gift box program was instituted for home consumer consumption
throughout the US and Internationally.
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PHASE II:
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Refurbishing and decorating private banquet rooms. The lower level dining
rooms have been refurbished and updated in a western motif. Now
available by reservation for private parties of up to 200:
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BLUE BONNET ROOM:
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Capable of accommodating 2O-30 private party
dining.
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VIP ROOM:
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Capable of accommodating 2O-30 private party dining.
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CHISOLM TRAIL ROOM:
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Capable of accommodating 20-150 private party
dining.
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PHASE III:
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Updating of the existing upper level of the restaurant was completed in
1996 and includes:
Establishing a new "Cattlemen's Club Saloon" with bar and entertainment area
Redecorating and refurbishing existing "Branding", "Sirloin" and "Longhorn" dinning rooms.
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